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What is Dual Processing & Dual Pricing?
Dual processing (also called dual pricing) means showing two prices for the same item: a lower cash price and a slightly higher card price. This compliant, transparent model lets merchants offset card processing costs without hidden surcharges — while giving customers full visibility at the point of sale.
Transparent Two‑Price Model:
You visibly display a cash price and a card price in menus, price tags, receipts, and on payment terminals.
Customers paying with cards cover the associated processing costs instead of spreading those costs across all buyers.
You visibly display a cash price and a card price in menus, price tags, receipts, and on payment terminals.
Customers paying with cards cover the associated processing costs instead of spreading those costs across all buyers.
Related but Distinct from Cash Discounting:
Cash discount programs typically display the card price and apply a discount at checkout when customers pay cash.
Dual pricing is often described as the “visual form” of cash discounting because both prices are shown from the start.
Cash discount programs typically display the card price and apply a discount at checkout when customers pay cash.
Dual pricing is often described as the “visual form” of cash discounting because both prices are shown from the start.
Why it Matters Now:
Card‑brand rules and 2025–2026 guidance emphasize clear, upfront disclosure for any differential pricing.
Dual pricing helps merchants stay within those expectations while protecting margins.
Card‑brand rules and 2025–2026 guidance emphasize clear, upfront disclosure for any differential pricing.
Dual pricing helps merchants stay within those expectations while protecting margins.
